Your Subtitle text
An eCommerce Consulting, Strategy, Digital and Growth Marketing Services firm.

Competitive Marketing Advantage (CMA) is an eCommerce consulting, strategy, digital and growth marketing services firm.  With a proven track record, we have helped both start-up and Fortune 500 companies build valued brands, generate demand, create urgency on sales, shape perceptions, expand markets, nurture customer relationships, increase average order value and deliver unparalleled customer experiences.  


Whether it's a project or full-time on-site support, the CMA change agents will quickly and cost-effectively deliver integrated sales, digital demand generation/customer acquisition, eCommerce and ROI marketing programs that generate qualified traffic, conversions, capture market share and positively impact the bottom-line. 

Our permission-based methodology for digital demand generation and engagement marketing is designed to help you gain a competitive advantage and sustainable value proposition -- one that separates and differentiates your company and eCommerce offerings.






We have 20 years of expertise in uncovering, launching and creating innovative and breakthrough ideas to market technologies, products and services in unique and arresting ways.  

After you review this site and see more than 1,400 examples of what has been done for the clients below, let's talk about how we can help make a significant difference in your organization.



cache/wst.opf.4864506.xml



Services:


Competitive Marketing Advantage provides both a la carte to fully integrated, multi-channel, strategic marketing, sales, eCommerce, digital, engagement, customer experience and demand generation/customer acquisition programs designed to rapidly address your business objectives.  

Our industry expertise includes: advertising, artificial intelligence, business process outsourcing, cloud services, consumer retail, cyber-security, digital marketing, distribution, eCommerce, enterprise software/hardware/services, fintech, fulfillment and supply chain, healthcare information technology, Internet and e-Business services, management consulting, manufacturing, medical device, mobile, oil and gas, payment processing, ridesharing, SaaS and telehealth.



Strategy and Operational Assessment:  Analyzing the Situation and Uncovering Hidden Value

  

  • Evaluate business for strengths, weaknesses and opportunities for growth and enhancement


  •  Lead multi-disciplinary teams to introduce and refine strategy, vision and value proposition


  • Implement new go-to-market strategies and digital programs to communicate enhanced competitive differentiators designed to increase customer acquisition, qualified traffic, engagement, conversions and average order value


  • Re-energize and retool existing teams and/or hire, motivate and train new talent

 



Demand Generation, Engagement Marketing, Inside Sales and Communications:  Building the Program to Revitalize Organization


  • Build and/or re-launch digital, engagement marketing and customer acquisition through branding, content marketing, direct response, advertising, digital marketing, search engine marketing and optimization, social media and networking, e-marketing, multimedia, infographics, behavioral marketing, mobile user acquisition, search/intent and remarketing, telemarketing, events, webcasts, newsletters, PR, podcasts, videos, blogs, billboards, affiliates, influencer and viral marketing


  •  Build an automated, fully-integrated digital eCommerce website and marketing/sales infrastructure for digital demand generation and engagement marketing, lead nurturing, search/intent and remarketing, campaign/pipeline tracking, mobile app measurement and ROI analysis by implementing tools such as:  


   Web: Adobe AnalyticsWordPress, Google Analytics, Google Search Console, Bing Webmaster, Google Data Studio, Woopra,  Uptime Robot


   Prospecting: Data.com, DiscoverOrg, InsideView


   PR & Social Media: CI Radar, Cision, Meltwater, SocialBro, Twitalyzer


   SEO: Analytics SEO, SEMrush, SEOmoz, SpyFu


   Campaign & Lead Tracking: Adobe Campaign, AppsFlyer, Appia,  Convertro, Conversica, Pardot, RingLead,Salesforce, SendGrid


   eCommerce: Magento Commerce Cloud, Salesforce Commerce Cloud,  Shopify


  • SEO and site optimization including bench-marking, goal setting and analytics set-up, technical website audit, hierarchy evaluation, content strategy development, keyword research, target list expansion, back-link profile evaluation, toxic link remediation, blog strategy and optimization, competitor analysis, rank tracking and performance reporting
 
  • Recruit, train and manage inside sales to supplement demand generation  in conjunction with artificial intelligence (AI) tools to further qualify leads and open opportunities


  • Execute global media, advisor and analyst tours, manage product launches, product reviews and story placements, develop press releases, media pitches, infographics, blogs, backgrounders, social media, strategy briefs and bylined articles


  • Create and manage outreach strategy to secure recurring media, analyst and advisor coverage


  • Guide corporate and crisis communications associated with cyber security breaches, eCommerce mishaps, customer service breakdowns, social media buzz and outrage, employee fatalities, plant closings, workforce reductions, industrial accidents, union/labor and general employee issues, government affairs, executive transitions and environmental disruptions


  • Build investor confidence and positive coverage with integrated messaging executed through earnings releases and call scripts, presentations, investor meetings, annual/quarterly reports and road shows


  • Develop and execute strategy, content and messaging for user group conferences, executive briefings, customer visits, tradeshows, regional events, sales meetings, field training and road shows


  • Author collateral and sales support tools for field sales, resellers and distributors including brochures/datasheets, multimedia demos and presentations, interactive product guides, ROI case studies, joint promotions and incentives, white papers, infographics, social media, blogs and ghosted articles

 




Sales, Marketing and Operations:  Ensuring a Sustainable Model


  • Manage product lifecycle from inception to release, including product marketing, merchandising, market segmentation, commercialization, market research, competitive analysis and communications


  • Design comprehensive metrics to track and analyze win/loss data, sales trends and marketing ROI including detailed attribution/reporting/analytics and tracking/conversion rate/cost metrics: NPS, CAC, LTV & ROAS


  • Formulate competitive attack plans and SWOT analysis through market research, strategy development, strategic planning and pricing


  • Strengthen customer loyalty through requirements gathering sessions, focus groups, surveys and briefings


  • Negotiate, nurture and grow strategic partnerships, alliances and channel distribution; secure partner funding for joint marketing and development


  • Build ongoing sales training and product education webinars and podcasts