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Demand Generation / Digital Marketing

Industry:  Telehealth.

Business Challenge:  The Company had more than 10 million members who were eligible to use the service through their benefit plans, however, very few had activated their accounts. Consumers were confused about when to use the service versus going to their primary care physician, urgent care or the ER. It was critical to get members to register and opt-in, so the Company could engage them regularly in order to stay top of mind.


The Solution In less than two months, the Company implemented a new engagement marketing strategy and plan.  This included new welcome kits, search-engine optimized, permission-based marketing website, social media and a series of comprehensive multifaceted, multi-touch demand generation and weekly engagement campaigns. New materials to support the campaigns included collateral, direct response mailers, PR, blogs, videos, flyers, posters, website banners, postcards, promo items, FAQs, SEO, SEM, tradeshow booths and social media.  In addition, the Company built a self-service marketing hub where employer, health plan and health system clients could download and customize pre-built marketing campaigns to be used in their organizations to help spread the word about when and how to use the service. As a result of these efforts, the Company increased market awareness, quickly achieved SEO traction, and significantly increased eligible member registration, engagement and utilization.





Industry:  Ridesharing Services.

Business Challenge:  The Company needed to increase awareness to generate new bookings as it was expanded its footprint and added services in a hyper-competitive marketplace.

The Solution:  An aggressive integrated demand generation campaign was launched utilizing print and electronic ads, direct response mailers, multi-channel social media, discount deal sites, mobile user acquisition, PR, blogs and media relations.  The campaign focused on the value of planning ahead and booking a designated driver featuring a special introductory rate.  As a result of the campaign, the Company generated more than 100 percent increase in mobile app downloads, new customer registrations and successful conversions to bookings and had to aggressively hire more drivers to keep up with demand.






Industry:  Global Cloud Software.

Business Challenge:  In order to grow its business model, the Company needed to globally recruit traditional hardware resellers, and convince them of the value to start to sell and distribute cloud software and subscription services.

The Solution:  The Company designed an integrated demand generation campaign which educated resellers on the 8 steps to building a profitable cloud business practice.  The digital marketing campaign consisted of a blog series and webinar, which were promoted through an aggressive social media campaign, banner ads, infographic, retargeting, PPC, direct response, speaking opportunities, roadshows, media relations and promotions.  As a result of the campaign, the company was able to significantly boost its global cloud reseller base.





Industry:
  Medical Professional Services.

Business Challenge:  The doctor opened a second office and needed to quickly establish a local clientele in a new city and differentiate himself from other established providers. 

The Solution:  An integrated demand generation campaign was launched utilizing print and electronic ads, direct response mailers, multi-channel social media and media relations.  The campaign focused on relationship and self-esteem issues and how therapy can effectively tackle them.  As a result of the campaign, the doctor quickly filled all available appointments and now has a waiting list.




Industry: Telehealth.

Business Challenge:  The Company needed to boost its member engagement and utilization of its behavioral health services to stay on target with annual goals and objectives.

The Solution:  The Company implemented a series of comprehensive multifaceted, multi-touch demand generation and weekly engagement marketing campaigns to leverage stress awareness month. New materials to support the campaigns included email mailers, PR, blogs, videos, flyers, posters, website banners and social media.  As a result of these efforts, the Company significantly increased website traffic, social media engagement, member registrations, app downloads, appointments and consultations.





Industry:
  Ridesharing Services.

Business Challenge:  To boost nationwide bookings and revenue in December, the Company needed to increase awareness and clearly differentiate its' services from other ridesharing options.

The Solution:  A multi-channel demand generation campaign was launched utilizing e-marketing, social media, banner ads, PR, blogs and media relations.  The program was designed to increase brand awareness, generate social media engagement, increase website traffic, boost app downloads and increase bookings.  As a result of the campaign, the Company achieved a 38% increase in revenues, 74% increase in website traffic and 1,014% increase in new client registrations with its lowest customer acquisition costs of the year.






Industry:  Software and Consulting.

Business Challenge:
  The Company had just completed a series of acquisitions enabling it to broaden its product line and become a viable competitor against the market leader. However, the Company had little brand recognition in the marketplace and was virtually unknown to potential buyers.

The Solution:  A multi-channel branding and demand generation campaign was launched identifying the competition in an effort to educate potential buyers that another viable option was available. New materials to support the ad campaign included corporate brochure, case studies, product data sheets, white papers, webcasts, podcasts and events. As a result of the campaign, sales doubled and the pipeline grew more than 200%. To maintain the momentum and promote specific product offers, additional direct response, telemarketing and e-marketing campaigns followed.






Industry:  Internet Security.

Business Challenge: The Company needed to clearly differentiate its services while rapidly securing new clients and closing deals by year end to meet aggressive growth targets. Global competition was intense and prospects were confused by false and misleading competitive offerings.

The Solution:  A multi-channel demand generation campaign was launched utilizing e-marketing, print advertising, banner ads, infographics, direct response, social media and media relations.  The program educated prospects that they needed DDoS mitigation services to protect their e-businesses in the critical Q4 holiday season, and even if they had protection in place, these services were insufficient against complex cyber attacks. Supporting materials included white papers, case studies and press releases.






Industry:  Oil and Gas - software, hardware, consulting and outsourcing.

Business Challenge:
  After a series of acquisitions to diversify and round out its product portfolio, the Company amassed more than 450 products and services and needed a simple way to communicate and drive awareness for its new integrated solution offerings.

The Solution:  After rationalizing the product offering and creating product suites, a multi-channel, global demand generation campaign was launched. Initiatives included print and electronic ads, e-marketing, events, direct response and telemarketing. As a result of the campaign, revenues increased from US$125 million to more than US$250 million in less than two years.





Industry:  National Retail Department Store.

Business Challenge: 
Regional sales in the children's department were declining by a double-digit percentage attributed to the growing trend of schools implementing strict dress codes and uniforms.

The Solution:  The Company approached schools in selected markets offering to sell approved apparel to meet uniform requirements in exchange for marketing access to student families. The schools benefited by having a local retailer with competitive pricing versus just catalog options. With targeted and personalized direct response campaigns, store traffic increased enabling the retailer to cross-sell and up-sell casual and weekend wear in addition to uniforms. As a result of the program, participating stores achieved double-digit revenue growth and the highest sales per square foot in the region.







Industry:  Healthcare Information Technology - software, hardware, consulting, outsourcing and data centers.

Business Challenge:  It was not cost-effective to send technical field demo teams to client sites to cross-sell and up-sell departmental, add-on product offers. With limited resources and staffing, the Company needed an alternative means to showcase a highly technical product offer.

The Solution:  To help drive smaller transactional add-on business, integrated demand generation campaigns were launched through aggressive e-marketing. The campaigns included fully-animated and user-friendly demos and everything one would need to know to make an educated buying decision on a 3.5 inch CD-Rom.  Using these cost effective interactive guides, sales were closed through telemarketing and executive account teams versus expensive on-site demos. 





Industry: Telehealth.

Business Challenge:  The Company needed to boost its member engagement and utilization of its pediatrics healthcare service to stay on target with annual goals and objectives.

The Solution:  The Company implemented a comprehensive multifaceted, multi-touch demand generation and engagement marketing campaign. New materials to support the campaign included email mailers, PR, blog, videos, flyers, posters, website banners and social media.  As a result of these efforts, the Company significantly increased website traffic, social media engagement, member registrations, app downloads, appointments and consultations.




Industry:
  Software.

Business Challenge:
  The Company had just completed a relaunch of its product and services; however, it was not receiving RFP invitations and would often read press releases from competitors announcing wins which it felt qualified to compete for. 

The Solution:  To create immediate awareness in the industry, the Company created an "attack campaign" on the competition. Leveraging the media and analysts as third-party experts, the Company submitted and won numerous product reviews, awards and analyst validations. These validations were then used as the proof points in demand generation campaigns. As a result of the campaigns, the start-up increased its revenue from US$6 million to more than US$17 million in 12 months and carved out a very profitable market niche.






Industry:
  e-Business Consultancy - strategy, consulting, creative, branding, demand generation and systems integration.

Business Challenge:
  The Company needed to quickly hire 60 marketing, communications and creative leaders to launch its e-Business consultancy. However, the larger more established companies in the sector were booming and talent was very scare. The Company needed an innovative way to attract and convince experienced professionals to join the start-up.

The Solution:  A multi-channel recruitment campaign was launched utilizing direct response, ad banners, print ads and e-marketing.  The call-to-action was to drive talent to an unique Web portal to learn more about the opportunities and Company culture.  As a result of the campaign, the Company was able to meet its staffing requirements with qualified personnel within a record six months.







Industry:  Software, Hardware and Services.

Business Challenge:  The Company determined the best way to boost revenue was to target specific vertical markets.  The strategy was to raise awareness, establish credibility, and create demand in the high-tech manufacturing space for an unfamiliar product offering.

The Solution:
  A multi-channel demand generation campaign was launched utilizing e-marketing, banner ads, direct response, telemarketing, social media and media relations.  The program was designed to educate prospects that they had a security problem and how to solve it.  Materials to support the campaign included a white paper, on-demand webinar, case study, press release and by-lined articles





Industry: Telehealth.

Business Challenge:  The Company needed to boost its member engagement and utilization of its medical services to stay on target with annual goals and objectives.

The Solution:  The Company implemented a series of comprehensive multifaceted, multi-touch demand generation and weekly engagement marketing campaigns to leverage allergy season. New materials to support the campaigns included email mailers, PR, blogs, videos, flyers, posters, website banners and social media.  As a result of these efforts, the Company significantly increased website traffic, social media engagement, member registrations, app downloads, appointments and consultations.





Industry:
  Ridesharing Services.

Business Challenge:  To company wanted to boost bookings on Valentine's Day which historically was not significant and one of the slowest days of the year.

The Solution:  A multi-channel demand generation campaign was launched utilizing e-marketing, social media, banner ads, PR, blogs and media relations to showcase different ways to use the service.  As a result of the campaign, the Company achieved a 14% increase in new customer account registrations, mobile app downloads and successful conversions to bookings for Valentine's Day.





Industry: Telehealth.

Business Challenge:  The Company needed to boost its member engagement and utilization of its medical services to stay on target with annual goals and objectives during the slowest season of the year.

The Solution:  The Company implemented a series of comprehensive multifaceted, multi-touch demand generation and weekly engagement marketing campaigns to educate and inform members that even though they are on vacation they can access a doctor 24/7/365 from anywhere they have Internet access. New materials to support the summer vacation campaign included email mailers, PR, blogs, videos, flyers, posters, website banners and social media.  As a result of these efforts, the Company significantly increased website traffic, social media engagement, member registrations, app downloads, appointments and consultations.