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Competitive Marketing Advantage provides both a la carte to fully integrated, multi-channel, strategic marketing, sales, engagement and demand generation programs designed to rapidly address your business objectives.  

Our industry expertise includes: advertising, artificial intelligence, business process outsourcing, cloud, consumer retail, cyber-security, distribution, enterprise software/hardware/services, fintech, fulfillment and supply chain, healthcare information technology, Internet and e-Business services, management consulting, manufacturing, medical device, mobile, oil and gas, payment processing, ridesharing, SaaS and telehealth.

Strategy and Operational Assessment:  Analyzing the Situation and Uncovering Hidden Value

  

·        Evaluate businesses for strengths, weaknesses and opportunities for growth and enhancement


·        Lead multi-disciplinary teams to introduce and refine strategy, vision and value proposition


·        Implement new go-to-market strategies to communicate enhanced competitive differentiators


·        Re-energize and retool existing teams and/or hire, motivate and train new talent

 

Demand Generation, Engagement Marketing, Inside Sales and Communications:  Building the Program to Revitalize Organization


·        Build and/or re-launch engagement marketing and lead generation through branding, direct response, advertising, search engine marketing and optimization, social media and networking, e-marketing, multimedia, infographics, behavioral marketing, mobile user acquisition, search/intent and remarketing, telemarketing, events, webcasts, newsletters, PR, podcasts, videos, blogs, billboards and viral marketing


·        Build an automated, fully-integrated website and marketing/sales infrastructure for demand generation, engagement marketing, lead nurturing, search/intent and remarketing, campaign/pipeline tracking, mobile app measurement and ROI analysis by implementing tools such as:  

           Web: WordPress, Google Analytics, Woopra, Google Webmaster Tools,

                        Uptime Robot

            Prospecting: Data.com, DiscoverOrg, InsideView

            PR & Social Media: CI Radar, Cision, Meltwater, SocialBro, Twitalyzer

            SEO: Analytics SEO, SEOmoz, SpyFu

            Campaign and lead tracking: AppsFlyer, Appia, Convertro, Pardot, 

                                                          RingLead, Salesforce, SendGrid


·        Recruit, train and manage inside sales to supplement demand generation and further qualify leads


·        Execute global media, advisor and analyst tours, manage product launches, product reviews and story placements, develop press releases, media pitches, infographics, blogs, backgrounders, social media, strategy briefs and bylined articles


·        Create and manage outreach strategy to secure recurring media, analyst and advisor coverage


·        Guide corporate and crisis communications associated with industrial accidents, employee fatalities, plant closings, workforce reductions, union/labor and general employee issues, government affairs, executive transitions and environmental disruptions


·        Build investor confidence and positive coverage with integrated messaging executed through earnings releases and call scripts, presentations, investor meetings, annual/quarterly reports and road shows


·        Develop and execute strategy, content and messaging for user conferences, executive briefings, customer visits, tradeshows, regional events, sales meetings, field training and road shows


·        Author collateral and sales support tools for field sales, resellers and distributors including brochures/datasheets, multimedia demos and presentations, interactive product guides, ROI case studies, joint promotions and incentives, white papers, infographics, social media, blogs and ghosted articles

 

Sales, Marketing and Operations:  Ensuring a Sustainable Model


·        Manage product lifecycle from inception to release, including product marketing, market segmentation, commercialization, market research, competitive analysis and communications


·        Design comprehensive metrics to track and analyze win/loss data, sales trends and marketing ROI


·        Formulate competitive attack plans and SWOT analysis through market research, strategy development, strategic planning and pricing


·        Strengthen customer loyalty through requirements gathering sessions, focus groups and briefings


·        Negotiate strategic alliances and secure partner funding for joint marketing and development


·    Build ongoing sales training and product education webinars and

    podcasts