Competitive Marketing Advantage provides both a la carte to fully integrated, multi-channel, strategic marketing, sales and demand generation programs designed to rapidly address your business objectives.  

Our industry expertise includes: healthcare information technology, enterprise software/hardware/services, medical device, management consulting, business process outsourcing, Internet and e-Business services, consumer retail, oil and gas, manufacturing, fulfillment and supply chain

Strategy and Operational Assessment:  Analyzing the Situation and Uncovering Hidden Value

  

·        Evaluate businesses for strengths, weaknesses and opportunities for growth and enhancement

·        Lead multi-disciplinary teams to introduce and refine strategy, vision and value proposition

·        Implement new go-to-market strategies to communicate enhanced competitive differentiators

·        Re-energize and retool existing teams and/or hire, motivate and train new talent

 

Demand Generation, Inside Sales and Communications:  Building the Program to Revitalize Organization

·        Build and/or re-launch lead generation through branding, direct response, advertising, search engine marketing and optimization, social media and networking, e-marketing, multimedia, Web 2.0, telemarketing, events, webcasts, newsletters, PR, podcasts, videos, blogs, billboards and viral marketing

·        Implement CRM systems for campaign/pipeline tracking (Salesforce.com, SalesLogix, Oracle, NetSuite)

·        Recruit, train and manage inside sales to supplement demand generation and further qualify leads

·        Execute global media, advisor and analyst tours, manage product reviews and story placements, develop press releases, media pitches, backgrounders, strategy briefs and bylined articles

·        Create and manage outreach strategy to secure recurring media, analyst and advisor coverage

·        Guide corporate and crisis communications associated with industrial accidents, employee fatalities, plant closings, workforce reductions, union/labor and general employee issues, government affairs, executive transitions and environmental disruptions

·        Build investor confidence and positive coverage with integrated messaging executed through earnings releases and call scripts, presentations, investor meetings, annual reports and road shows

·        Develop and execute strategy, content and messaging for user conferences, executive briefings, customer visits, tradeshows, sales meetings, field training and road shows

·        Author collateral and sales support tools for field sales, resellers and distributors including brochures/datasheets, multimedia demos and presentations, interactive product guides, ROI case studies, joint promotions and incentives, white papers, social media and ghosted articles

 

Sales, Marketing and Operations:  Ensuring a Sustainable Model

·        Manage product lifecycle from inception to release, including product marketing, market segmentation, commercialization, market research, competitive analysis and communications

·        Design comprehensive metrics to track and analyze win/loss data, sales trends and marketing ROI

·        Formulate competitive attack plans and strategies through market research, analysis and pricing

·        Strengthen customer loyalty through requirements gathering sessions, focus groups and briefings

·        Negotiate strategic alliances and secure partner funding for joint marketing and development

·    Build ongoing sales training and product education webinars and

    podcasts