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Delivering comprehensive Digital and Marketing Services.

Competitive Marketing Advantage provides both a la carte to fully integrated, multi-channel, strategic marketing, sales, eCommerce, digital, engagement, customer experience and demand generation programs designed to rapidly address your business objectives.  

Our industry expertise includes: advertising, artificial intelligence, business process outsourcing, cloud services, consumer retail, cyber-security, digital marketing, distribution, eCommerce, enterprise software/hardware/services, fintech, fulfillment and supply chain, healthcare information technology, Internet and e-Business services, management consulting, manufacturing, medical device, mobile, oil and gas, payment processing, ridesharing, SaaS and telehealth.

Strategy and Operational Assessment:  Analyzing the Situation and Uncovering Hidden Value

  

  • Evaluate business for strengths, weaknesses and opportunities for growth and enhancement


  •  Lead multi-disciplinary teams to introduce and refine strategy, vision and value proposition


  • Implement new go-to-market strategies and digital programs to communicate enhanced competitive differentiators designed to increase average order value


  • Re-energize and retool existing teams and/or hire, motivate and train new talent

 

Demand Generation, Engagement Marketing, Inside Sales and Communications:  Building the Program to Revitalize Organization


  • Build and/or re-launch digital, engagement marketing and lead generation through branding, content marketing, direct response, advertising, digital marketing, search engine marketing and optimization, social media and networking, e-marketing, multimedia, infographics, behavioral marketing, mobile user acquisition, search/intent and remarketing, telemarketing, events, webcasts, newsletters, PR, podcasts, videos, blogs, billboards, affiliates and viral marketing


  •  Build an automated, fully-integrated digital eCommerce website and marketing/sales infrastructure for digital demand generation and engagement marketing, lead nurturing, search/intent and remarketing, campaign/pipeline tracking, mobile app measurement and ROI analysis by implementing tools such as:  


   Web: Adobe Analytics, WordPress, Google Analytics, Google Search    

                Console, Bing Webmaster, Google Data Studio, Woopra, Uptime Robot


   Prospecting: Data.com, DiscoverOrg, InsideView

   PR & Social Media: CI Radar, Cision, Meltwater, SocialBro, Twitalyzer

   SEO: Analytics SEO, SEMrush, SEOmoz, SpyFu

   Campaign & Lead Tracking: Adobe Campaign, AppsFlyer, Appia, 

                       Convertro, Conversica, Pardot, RingLead,Salesforce, SendGrid


       eCommerce: Magento Commerce Cloud, Salesforce Commerce Cloud, 

                          Shopify



  • SEO and Site Optimization including bench-marking, goal setting and analytics set-up, technical website audit, hierarchy evaluation, content strategy development, keyword research, target list expansion, back-link profile evaluation, toxic link remediation, blog strategy and optimization, competitor analysis, rank tracking and performance reporting
 
  • Recruit, train and manage inside sales to supplement demand generation and further qualify leads


  • Execute global media, advisor and analyst tours, manage product launches, product reviews and story placements, develop press releases, media pitches, infographics, blogs, backgrounders, social media, strategy briefs and bylined articles


  • Create and manage outreach strategy to secure recurring media, analyst and advisor coverage


  • Guide corporate and crisis communications associated with cyber security breaches, eCommerce mishaps, customer service breakdowns, social media buzz and outrage, employee fatalities, plant closings, workforce reductions, industrial accidents, union/labor and general employee issues, government affairs, executive transitions and environmental disruptions


  • Build investor confidence and positive coverage with integrated messaging executed through earnings releases and call scripts, presentations, investor meetings, annual/quarterly reports and road shows


  • Develop and execute strategy, content and messaging for user conferences, executive briefings, customer visits, tradeshows, regional events, sales meetings, field training and road shows


  • Author collateral and sales support tools for field sales, resellers and distributors including brochures/datasheets, multimedia demos and presentations, interactive product guides, ROI case studies, joint promotions and incentives, white papers, infographics, social media, blogs and ghosted articles

 

Sales, Marketing and Operations:  Ensuring a Sustainable Model


  • Manage product lifecycle from inception to release, including product marketing, merchandising, market segmentation, commercialization, market research, competitive analysis and communications


  • Design comprehensive metrics to track and analyze win/loss data, sales trends and marketing ROI


  • Formulate competitive attack plans and SWOT analysis through market research, strategy development, strategic planning and pricing


  • Strengthen customer loyalty through requirements gathering sessions, focus groups and briefings


  • Negotiate strategic alliances and secure partner funding for joint marketing and development


  • Build ongoing sales training and product education webinars and podcasts