Business Challenge:  The Company was in a bake-off situation. The prospect had a decision committee of eight executives representing four disciplines. Each discipline had different selection criteria and the Company needed to communicate its unique value-proposition in a logical, role-specific way to better demonstrate its value-add, address perceived roadblocks and differentiate itself from the competitor's generic one-size-fits-all solution.

The Solution:  An interactive, multimedia guide was developed to organize more than 80 documents by role, enabling prospect to find relevant and compelling materials to aid their assessment. The guide provided a mechanism to present all of the required materials in a user-friendly, role-specific medium and reinforce the overall value proposition as well as the Company brand and image.